Under the leadership of Artistic Director, Diane Paulus the American Repertory Theater aims to expand the boundaries of theater and engage thousands of theatergoers at more than 300 performances and events each season.
The Marketing and Communications department is responsible for building the organizational brand and implementing sales strategies that result in more than $5MM in annual earned revenue. Reporting to the Assistant Director of Marketing and Communications, the Marketing and Communications Fellow is a core member of the team and a key stakeholder in executing the marketing and communications strategies surrounding artistic, community, and education programs. The Marketing and Communications Fellow is responsible for supporting the management of the marketing team.
The successful candidate will undertake a broad range of responsibilities including developing content and supporting the distribution of all marketing communications such as print collateral and direct mail, display materials, advertising, promotional videos, and email communications, including managing direct outreach initiatives. The Fellow coordinates with the marketing team management on all social media initiatives, including proposing and scheduling posts for Twitter, Facebook, and Instagram. This position provides the team regular analysis of current strategies and campaigns for both social media, digital activity, and email campaigns; monitors and manages external site activity for Yelp, Google +, TripAdvisor, etc.; responds to and monitors patron feedback; creates and implements keyword and Adword campaigns; updates website copy and imagery; and researches and recommends new tools, technologies, and social media outlets. In tandem with online communications, the Marketing and Communication Fellow creates, implements, and responds to patron surveys as needed to support marketing research and customer service needs. This position also supports and assists the Assistant Director of Media Relations as needed with press outreach and other tasks as assigned including research, publishing press releases online, updating online listings at various media outlets, and tracking and archiving digital press clippings.
The Marketing and Communications Fellow interfaces with other departments within the organization including the Literary and Artistic teams, aligning and facilitating targeted departmental communications as well as institution wide communications with the overall brand. This position participates fully in all marketing events, such as opening nights, press nights, open houses, receptions, and other special events and may represent the institution at community and industry wide events.
This is a one-year term appointment and may, at the discretion of A.R.T., be renewed for an additional year. This position includes Harvard benefits for regular employees.
Salary Grade: 090
Union: 00 - Non Union, Exempt or Temporary
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Bachelor's degree or equivalent, Microsoft Office and MAC proficiency, ability to navigate email content management systems such as Constant Contact, or WordFly.
Strong working knowledge of Tessitura, HTML, Photoshop, InDesign, Illustrator, and/or video creation and editing skills are a plus. To succeed, one should have an independent mind, creative ways of approaching challenging projects working with diverse interests and individuals, and a passion for the arts. Additionally, the successful candidate must have a demonstrated ability to manage multiple tasks simultaneously, be highly organized and deadline-driven, demonstrate strong initiative, and ability to collaborate in a fast-paced work setting.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University American Repertory Theater
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. T...he University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.