Summary: This position works to support the Director of Advancement and Communications in the articulation and communication of Sertoma Centre's mission through marketing plan implementation, media relations, print, electronic, and audio materials development, web site and electronic communications and community outreach.
Position Responsibilities Essential Functions * In conjunction with the Director of Advancement and Communications, create and implement an organizational communications and marketing plan that includes multiple forms of media and community outreach activities. Oversee the marketing strategies for new initiatives. * Ensure brand integrity for all external publications and electronic media by creating and managing style guide and brand standards. * Assist in the creation of strategic partnerships for increased brand awareness and community outreach. * Write, edit, design and oversee the timely production of publications including newsletters, e-newsletters, fundraising materials, brochures, flyers, special invitations, annual reports and other print and electronic pieces for Sertoma Centre programs and initiatives. Maintain and facilitate photography and imagery of programs and events ensuring all consumers depicted have proper releases. * Manage the design, development and maintenance of web sites for all Sertoma Centre locations; create marketing reports and analytics on site traffic. * Coordinate and negotiate all printing quotes and activities; maintain print collateral inventory including ordering of business cards, letterhead, envelopes, etc. * Cultivate relationships with media and develop story pitches. Maintain media contacts in agency contact database. * Serve as the primary point of contact for the press. In conjunction with the Director of Advancement and Communications, ensure that the appropriate spokesperson is assigned and prepared to respond to media requests; produce monthly media outreach reports to communicate impact. * Prepare, lead and manage social media initiatives. * Oversee production of promotional items. * Design and submit agency print and electronic advertisements as requested. * Execute donor, event and stakeholder mailings utilizing cost saving methods.
Education * Minimum BS Degree
Experience * Prior experience in Public Relations, event planning and/or fundraising. * Prior experience with individuals with disabilities preferred
License/Certification * Current Illinois driver's license w/clear MVR
Language * Above average command of written and verbal English, second language a plus
Additional Qualifications * Eligible for coverage by agency automotive insurance carrier * Must be able to use a computer to work with software applications at an intermediate performance level: Graphic design software and working knowledge of Microsoft Word, InDesign, Word Press, Dream Weaver, Constant Contact, desktop publishing, spreadsheets, web site design, and database management.
Communication * Effective communicator on all levels; written, oral, and presentation skills * Utilize problem-solving approach * Demonstrate good planning and organizational skills
Job Specific Skills * Ability to think objectively * Ability to remain focused, prioritize tasks, respond to multiple pressures * Highly organized, fast paced, deadline oriented * Ability to develop positive relationships with staff, board members, donors, support group members, community members * Willing to work flexible hours, including some evenings and weekends
Industry Knowledge * Creative thinker * Knowledge of moves management * Knowledge of list acquisitions * Knowledge of resources in the field of Direct Mail * Knowledge of current and immerging industry tools and resources * Demonstration of ongoing education in the field via seminars and webinars
Knowledge of Rules and Regulations * General knowledge of federal, state and local laws related to solicitations
Additional Job Responsibilities Customer Service * Ability to work with individuals inside and outside of the organization on a variety of levels and in a highly professional manner. * Assist with and support agency events as needed.
Recordkeeping * Develop and maintain budgets and financial records for activities related to communications. * Coordinate Sertoma Centre's presence at events, expos and resource fairs. Manage and update display materials; represent agency at community events as needed. * Create a media relations strategy to promote Sertoma Centre events, initiatives, programs and staff or consumer accomplishments.
Training * Attend all assigned training sessions, notifying supervisor of needed schedule changes to accommodate training date/time. * Maintain current status on all certifications. Monitor training history and schedule retraining for completion prior to certification expiration dates. * Supervise the Advancement and Communications interns