Business Development, Direct Marketing/CRM/Database, Internet/Online
4 Year Degree
Paralyzed Veterans of American (PVA) is a non-profit advocacy organization currently seeking an Associate Director of Digital Marketing and Development. The individual in this role develops, plans, manages, implements, tracks and optimizes data-driven digital marketing fundraising campaigns across multiple channels, including e-mail marketing, direct mail, fundraising diversification and corporate development.
Responsibilities include: working closely with outside agencies to plan, execute and evaluate data-driven Search Engine Optimization (SEO)/Search Engine Marketing (SEM) and e-mail campaigns; overseeing email marketing efforts, fundraising solicitations and general content rich newsletters; creating and managing social media posts, landing pages, report analysis, and digital assets for fundraising diversification and corporate development initiatives; maintaining a digital fundraising schedule and coordinating with PVA’s digital marketing calendar; acting as a liaison between fundraising teams and other departments/outside; assisting fundraising diversification and corporate development programs with peer-to-peer fundraising online tools and online program/event promotion; collaborating with external corporate and fundraising diversification stakeholders; and managing all programs effectively to meet PVA’s revenue goals.
PVA is an Equal Opportunity Employer
A bachelor’s degree preferred with at least five years experience managing complex websites and social media; must have experience in news gathering and planning, as well as delivering non-profit digital fundraising campaigns; knowledge of Charity Engine a plus; must possess: sophisticated knowledge of eCRM systems as well as associated content strategy and implementation; good working knowledge of HTML, Photoshop, search engine optimization (SEO), search engine marketing (SEM), Google Analytics and project management software, good project management skills and the ability to work with staff on all levels of the organization.