Direct Marketing/CRM/Database, Direct Marketing: Ecommerce, Marketing: Analyst
4 Year Degree
LRP Publications is looking for a talented Marketing Manager to help grow the awareness and attendee participation for our multi-million-dollar Federal product group and events. Based in Horsham, PA, this person will work closely with company leadership and have complete bottom-line responsibility for analyzing and executing marketing plans. Our ideal candidate will possess a demonstrated ability to prioritize tasks, anticipate needs and make adjustments, and an assertiveness to offer new ideas that will contribute to the overall success of the company.
- Prepare annual marketing budget - Develop overall marketing plan including catalogs, direct mail and email campaigns - Coordinate execution of the marketing plan ensuring all deliverables are completed on time, on budget, and to the highest quality - Manage all related marketing initiatives, ensuring content is accurate, relevant, user-focused and current - Gather and analyze data to communicate and improve existing and future campaign efforts. - Serve as liaison with internal designers on creation of marketing campaigns - Write creative and compelling marketing copy - Create targeted lists for campaigns through segmentation of internal and external databases - Research the market and audience to develop successful marketing campaigns and continuously experiment to maximize results - Work collaboratively with internal teams including Creative Services, Social Media, Digital Marketing, Sales, Customer Service and Meeting Planners Attend and exhibit at industry trade shows?? ??
- Bachelor’s Degree in Business, Marketing - 2-3 years related work experience - Previous quantifiable success in managing marketing projects from end-to-end - Experience managing direct mail and email marketing best practices, including list management and database maintenance - Proficient copy-writing skills - Advanced proficiency in all Microsoft applications and Adobe software - Ability to successfully manage multiple tasks while remaining organized - Ability to think creatively and innovatively - Ability to analyze data and make strategic decisions while meeting deadlines - Self-driven, results-oriented individual with a positive outlook - Ability to travel up to 20% of the time Desired Qualifications:
- B2B Marketing experience, highly preferred - Ability to take initiative and effectively adapt to change - Experience with a project management system/software In addition to a stable and supportive work environment, we provide:
- Health and Dental insurance - 401(k) with employer match - Paid holidays and vacation - Supportive office environment with business casual attire
Founded in 1977, LRP Publications produces some of the largest specialized conferences and trade shows in the nation, giving exhibitors the opportunity to introduce their brand and solutions to professionals across the country. In addition to producing conferences and expositions, LRP Publications publishes business-to-business newsletters, magazines, books, software and more. As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.
Additional Salary Information: Base Salary Plus Benefits / 401K / Vacation-Sick Time
Founded in 1977 by Kenneth Kahn, then a practicing employment law attorney, LRP Publications has been serving business and education professionals for more than three decades. Originally known as Labor Relations Press, the company first published case reporters for the legal profession. As the company expanded into other specialty areas, it became known as LRP Publications.