A newly created position in the office of Medicine & Biological Sciences Development, the Director of Marketing is responsible for advising and developing the strategic direction on all aspects of marketing for the unit including multi-media plans, digital outreach, direct response, data capture, data measurement, donor engagement, and solicitation through the annual funds program. S/he is responsible for ensuring the department implements tactics and strategies to ensure MBSD has significant and positive brand awareness to maximize donor identification, engagement, cultivation and stewardship. S/he creates and drives a multi-channel marketing plan that contributes to and will be a key component of MBSD's success in raising over $1.2B in the current campaign; increasing gifts of current donors and identifying new donor portals. Through his/her ongoing strategic, tactical, and material contributions, the Director plays a substantive role in directing and aiding MBSD to meet its goals. The Director will report to and work closely with the Senior Director of Marketing and Communications and Associate Vice President, in the planning and oversight of the marketing strategies for MBSD. In addition, s/he envisions, designs, and implements a plan to ensure our marketing tools and products are current and available to support fundraising campaigns and initiatives. The Director will work collaboratively with leaders of Individual Giving teams, Outreach & Events, and Research & Analytics to design and implement multi-channel strategies to engage new major and principal gift prospects. The Director will manage relationships with outside vendors, including marketing consultants and agencies, as well as in-house Web site and digital marketing development. Additionally, s/he will review current reporting processes and work with University technology teams to identify opportunities to improve efficiency through the further and enhanced use of technology and automation, including CRM software systems and other resources such as the University's crowdfunding platform. The Director oversees the work of an Associate Director of Digital Strategy and an Assistant Director of Annual Giving. S/he works with others to ensure work plans and strategies are aligned with the work of the Marketing and Communications team and the MBSD's goals. S/he and his/her team work closely with the Strategic Research & Analysis team on technology solutions, data management and market segmentation strategies. S/he drives and manages the research, analysis, planning, implementation, execution and measuring of activities related to acquiring, cultivating and stewarding donors. Channels for execution include but are not limited to Annual giving and direct mail appeals; Digital fundraising; Website coordination and management; CRM management, integration and execution; Events strategy assistance; Donor surveys and focus group facilitation; Cause marketing and general promotions; General advertising strategies; Video storytelling; Social media innovation and execution. S/he partners with the Senior Associate Director of Donor Relations in driving a variety of leading-edge donor relations programs and recognition deliverables. The Director oversees the Annual Giving program and the work of the Assistant Director of Annual Giving to raise unrestricted and renewable restricted contributions to the University of Chicago Medicine and Biological Sciences via gifts to the Forefront Fund (FFF), Friends of UCM, and Alumni Annual Funds (AAF). The Director collaborates with the University of Chicago Medicine Marketing and Communications team, as well as University Alumni Relations & Development.
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