Are you a highly motivated person with a passion for Marketing and the consumer? Do you enjoy working on a team that drives winning consumer-relevant creative? Do you want to shape a product or go-to-market strategy? Are you willing to go the extra mile to deliver great results? If so, this internship may be right for you.
Whirlpool Corporation is seeking Brand & Product Marketing Interns who are strong communicators with the ability to recommend and implement tactical and strategic business approaches. The internship program is designed to immerse you in our marketing function and comprised of challenging project assignments across several of our key marketing areas:
Brand Management - activate and optimize in-market brand campaigns across multiple touch points
Consumer & Marketplace Insights - analyze marketplace and consumer insights to provide actionable recommendations to cross-functional teams/Sr. leaders
Channel Marketing - develop comprehensive marketing solutions to win with our Top Customers
Digital Marketing - work with agencies to develop digital marketing programs
Merchandising - identify and drive optimal pricing and promotional strategies to deliver profitable business results
Your projects will span multiple areas and will provide you with the opportunity to demonstrate your strategic thinking and develop your capability as a marketer. Upon successful completion of the internship, you will be considered for full-time employment as a Brand & Product Marketing Immersion full-time hire.
As a Brand & Product Marketing Intern you may have the opportunity to:
Activate and optimize in-market brand campaigns across multiple touch points
Work with agencies to develop digital marketing programs
Analyze marketplace and consumer insights to provide recommendations to Sr. Mgmt
Develop a comprehensive marketing solution to an existing opportunity /challenge
Understand the consumer purchase journey and how to influence at each point of the journey
Study consumer behavior to inform innovation decisions
Qualifications and Requirements:
Pursuing an MBA with concentration in Marketing
A minimum GPA of 3.0 is required
Past marketing experiences are a plus, strong preference for consumer marketing or category management experience
Strong analytical and statistical analysis skills
Promotable two career levels
Ability to influence others and drive 360 followership
Excellent communication skills
Strategic thinking skills (thinking three steps ahead)
Delivered results that have significantly impacted the business
Marketer development through our Brand & Product Marketing Immersion Full-time roles
We look to our Brand & Product Marketing Immersion Interns to fill our full-time roles. At Whirlpool Corporation we develop world-class marketers through a combination of diverse commercial career experiences (across the four “Ps” of marketing), formal and informal learning curriculum, and mentorship. Full-time brand & product marketing immersion participants will join Whirlpool Corporation likely as either a Brand Manager, Product Marketing Manager, or Merchandising Manager in one of our business units. From there your career interests, performance, and leadership potential dictate how fast and to which areas you can rotate and grow as a marketer. Typically our top talent is gaining new experiences every 24-36 months.
Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world in 2014. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countr...ies. We earn the trust of consumers in nearly every country by focusing on what matter most. Because of our leadership practices, development opportunities, business performance, strong reputation and a commitment to the communities where we live and work, Whirlpool Corporation has received many awards including - Fortune Magazine's Top Companies for Leaders, one of the world's Most Admired Companies, Fast Company's Top 50 Most Innovative Companies and we've had a perfect score on the Human Rights Campaign Corporate Equality Index for over 11 years in a row. Additional information about our company can be found at http://www.whirlpoolcorp.com. Follow us on LinkedIn or join the conversation @whirlpoolcorp on Twitter.