We are seeking a Marketing Campaign Specialist who can help take our marketing campaigns and lead generation process to the next level. In this role, you’ll work closely with the audience development team to develop and consistently optimize our various lead campaigns targeting our different industries. A successful candidate will have superior knowledge of demand generation best practices, a knack for writing marketing copy that converts, natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.
Lead the development and execution of lead generation promotions, work with audience development to understand our target audience, continuously measure and optimize our campaigns (A/B testing, copywriting, placement experiments, and tweaking landing pages), develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
What you can bring to the table:
3+ years of experience developing and executing B2B marketing programs, excellent copywriting and creative skills, proven success in managing multiple / concurrent campaigns, including development and delivery of innovative campaigns, record of owning projects from concept to execution to reporting on results, comfort with (and passion for) working on several campaigns at any given time, experience with various marketing platforms + tools, excellent written and verbal communication skills, strong team player with a positive attitude, basic HTML knowledge preferred.
Please submit a cover letter, resume and writing / campaign sample.
Join a passionate team that keeps over 2 million business leaders up-to-date with the latest industry news and trends. The projects here are challenging and rewarding. We always experiment and refine the way we work.We hire smart people who get things done. From editorial to marketing, we look for self-starters who love to solve problems. We give our staff tremendous responsibility. Our employees ...take the lead in shaping the future of our business.Your next opportunity awaitsAre you searching for a career in an exciting startup environment? Are you comfortable being surrounded by passionate and vibrant people who push you to be better? Are you passionate about demand generation, and email marketing? If so, Industry Dive may have the perfect opportunity for you!