Serves as a member of an energetic, results-oriented Marketing team. Works closely to support the efforts of the Marketing Manager, Director and VP, providing digital media and campaign marketing assistance as necessary for successful implementation of all Department projects and campaigns. Responsible for coordination, development and delivery of internal and external communications, and promoting BICSI products and services while reinforcing BICSI’s mission and brand identity. In addition, responsible for a variety of activities within the Marketing department including but not limited to public relations and media events, publicity, trade shows, social and digital media, conference scripting, research, reporting, company events and media evaluation & results. Critical to this position is a high level of customer care, ability to work closely with other departments and multi-task, and a flexible work style.
Essential Duties and Responsibilities include the following:
Coordinates company publicity for all BICSI brands.
Designs digital media campaigns and coordinates the creation of digital content aligned with business goals; monitors ROI and KPIs for social and digital media; and stays up-to-date with digital media developments.
Manages all mass email campaign content, scheduling, testing and sending for public relations and branding purposes. Converts copy into HTML through Adobe Dreamweaver.
Coordinates the BICSI Board of Directors election process and, as necessary, the Bylaws election process.
Coordinates award activities for volunteers
Develops content for and provides content management of the company’s external and internal websites.
Develops, implements and evaluates assigned public relations projects and all corresponding media materials.
Develops story ideas, writes feature stories and writes, edits and distributes news releases and media alerts.
Maintains current and establishes new relationships with industry media.
Oversees media clipping services and maintains press archives.
Explores proactive public relations opportunities for increased media exposure.
Develops, writes and edits presentations, scripts, speeches and articles for BICSI volunteer leadership and staff.
Performs selected copywriting tasks to support implementation of departmental projects including writing copy appropriate to the target audience and the objectives of the project with independent judgment.
Executes copywriting, editing and reviewing of specific forms of marketing collateral as it relates to social media, websites, public relations efforts and research/benchmarking, as well as Web advertising, including both original copy and copy generated by others; with an emphasis on AP style.
Develops social media and other competitions to draw attention to BICSI social media outlets and conference events
Serves as primary social media contact and writer. Updates and monitors all BICSI social media sites on a regular basis to promote BICSI awareness. Generates and evaluates quarterly social media reports for trends in activity.
As with all members of the Marketing Department, serves as a liaison and representative for member needs including, but not limited to, the following:
Responds promptly to miscellaneous member and non-member inquiries, via telephone, email or other such appropriate method
Maintains awareness of member needs/concerns
Evaluates and forwards member concerns to department management.
Performing other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s Degree in Marketing, Digital Media, Communications or Relevant Field required.
Proven work experience as a marketing or relevant assistant, coordinator, specialist or professional.
To perform this job successfully, and individual should have through knowledge of:
Website content management system
Understanding of Web-based resources including online databases and search engines
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
Knowledge of other Adobe products including as InDesign helpful
Customer database systems
15% - 3 (sometimes four) week-long BICSI conferences each year and additional tradeshows as required.
Ability to calculate figures and amounts such as discounts and percentages.
The work environment is a cubical (work station) atmosphere, where low to moderate noise or sound will be heard from or made by others sitting around you. It is usually pleasant with minimal loud disturbances.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to stand and use hands to finger, handle, or feel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. Aural abilities required include ability to hear individuals on the phone and speaking face to face.
Must be able to attend 3 (sometimes four) week-long BICSI conferences each year and additional trade shows as required.
BICSI is a professional association supporting the advancement of the information and communications technology (ICT) community. ICT covers the spectrum of voice, data, electronic safety & security, project management and audio & video technologies. It encompasses the design, integration and installation of pathways, spaces, optical fiber- and copper-based distribution systems, wireless-based syst...ems and infrastructure that supports the transportation of information and associated signaling between and among communications and information gathering devices.
BICSI provides information, education and knowledge assessment for individuals and companies in the ICT industry. BICSI serves nearly 23,000 ICT professionals, including designers, installers and technicians. These individuals provide the fundamental infrastructure for telecommunications, audio/video, life safety and automation systems. Through courses, conferences, publications and professional registration programs, BICSI staff and volunteers assist ICT professionals in delivering critical products and services, and offer opportunities for continual improvement and enhanced professional stature.
Headquartered in Tampa, Florida, USA, BICSI membership spans nearly 100 countries.
For more information, contact BICSI at 800.242.7405 (USA and Canada toll-free) or +1 813.979.1991. You may also email email@example.com.