199291 - Associate Director of Social Media and Content Marketing
January 8, 2018
Higher Education Institution
Clark University has a great story to tell, and we’re looking for the right person to tell it. Our Marketing and Communications office seeks to fill the position of Associate Director of Social Media and Content Marketing. The successful candidate will be responsible for driving social media efforts that engage multiple audiences, particularly current and prospective Clark students, and enlighten the world about the accomplishments of our faculty, students and alumni. The candidate also will contribute to our website, writing (well), editing (carefully) and evaluating (astutely) content that will help the University accomplish its twin strategic objectives of strengthening recruitment and enhancing reputation.
Duties and Responsibilities
Included in a range of responsibilities, the Associate Director oversees the university’s main social media channels, strategizes, creates and executes social media campaigns, works to increase engagement among multiple audiences on social media platforms, and exercises sound judgment in creation and dissemination of social media content, specifically regarding value to the institution and appropriateness. In addition, the Associate Director will apply exceptionally strong writing and editing capabilities to create and help manage digital and social media assets, develop content based on analytics, A/B testing, SEO and keyword analysis, and optimize, measure, analyze and report on success of content. The Associate Director will be responsible for project management including determining strategic value of requested digital and social media projects, then guiding accepted projects from inception to completion and planning, executing and evaluating strategic content initiatives, as well as other duties as assigned.
This is a full-time, 40 hours per week, 12-month position with excellent benefits, which include employee and family tuition benefits, 4 weeks’ vacation, generous retirement plan, free use of campus fitness center and many more.
Review of applications will begin January 22, 2018. Salary will be commensurate with skills and experience. Please email résumé and cover letter to email@example.com. Applicants must reference Job code 199291 in the subject line to be considered for this position.
Clark University embraces equal opportunity as a core value: we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. This commitment applies to every aspect of education, services, and employment policies and practices at Clark. Our commitment to diversity informs our efforts in recruitment, hiring and retention. All positions at Clark share in the responsibility for building a community that values diversity and the uniqueness of others by exhibiting integrity and respect in interacting with all members of the Clark community to create an atmosphere of fairness and belonging.
Clark University is an affirmative action/equal employment opportunity employer and strongly encourages members from historically underrepresented communities - inclusive of all women - to apply.
The successful candidate will have Bachelor’s degree in communications, marketing or a related field and have 5+ years of writing and editing experience, particularly in positions that require use of digital communications tools like social media, websites and blogs. The successful candidate must have exceptionally strong writing and editing capabilities, strong project management capabilities, including content planning and calendars, and experience using Drupal, Word Press or a similar enterprise-wide content management system and/or blogging platform. Experience in journalism and/or digital marketing preferred; higher education or development experience a plus.
Technical qualifications include knowledge of and experience with major social media channels, content-related analytics, reporting, analytics, A/B testing, SEO and keyword analysis.
Founded in 1887, Clark University is a liberal arts-based research university committed to
scholarship and inquiry that addresses social and human imperatives on a global basis. It is the place where Robert Goddard invented the modern rocket, where Sigmund Freud delivered his only lectures in the United States, and where current students stake their claim to the Clark motto, “Challenge Convention..., Change Our World,” which is the rallying cry that inspires our community every day.
Located in Worcester, Massachusetts, Clark University educates its undergraduate and graduate students to be imaginative and contributing citizens of the world, and to advance the frontiers of knowledge and understanding through rigorous scholarship and creative effort. The University’s engages students in such areas as biology, chemistry, economics, geography, psychology, urban education, management, environmental science and policy, Holocaust and genocide studies, and international development and social change.
Clark University’s pioneering model of higher education, LEEP (Liberation Education and Effective Practice) compels undergraduate students to thrive in authentic world and workplace settings, and prepares them for lives and careers of consequence.