Marketing Communications Manager
The mission of the UC Berkeley Art Museum and Pacific Film Archive (BAMPFA) is to inspire the imagination and ignite critical dialogue through art and film. BAMPFA has developed an international reputation for its active and ambitious exhibition programs, as well as for the quality of its art and film collections and research resources. BAMPFA is an institution with a stellar history and an exciting future. For more information, visit our website http://bampfa.org.
The Marketing Communications Manager reports to the Director of Marketing and Communications and is responsible for contributing to the creation and distribution of compelling, dynamic content that communicates BAMPFA's programs and mission to a broad audience encompassing visitors, members, and donors, as well as students, researchers, and art and film professionals worldwide. The Marketing Communications Manager brings creative and strategic skills to the research, writing, editing, and production of communications in a variety of print and digital media.
- Plans, researches, writes, and edits content about BAMPFA programs and initiatives for publication in the bimonthly BAMPFA Program Guide and on the BAMPFA website. Content includes film program notes, articles on art exhibitions, and
related programming information.
-Applies advanced subject-matter expertise and understanding of BAMPFA audiences to craft communications that educate, inform, and inspire readers, viewers, and visitors. -Ensures clarity, organization, accuracy, style, and quality of verbal and visual content. Works with authors on developing content for publication, which may include extensive rewriting and reorganization of submitted pieces. Researches and selects images.
- Plans schedules and coordinates workflow for production of Program Guide, updating of website, and other media platforms for maximum timeliness, efficiency, and effectiveness.
-Maintains editorial calendar and coordinates distribution of content throughout BAMPFA's various communication channels.
-Acts as primary liaison between publications unit and web producer. Consults with web producer to develop program-related content for the BAMPFA website. -Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration.
-In collaboration with relevant BAMPFA departments such as Development, strategically manages e-publication portfolio, including content, scheduling, messaging, design, and tone.
-Tracks metrics and provides regular reports to Director and collaborators.
-Writes monthly Art and Film Update and other e-publications.
- Participates in development of marketing and advertising campaigns, concepts, and tactics. Maintains and coordinates advertising schedules, space reservations, production and delivery of materials, and invoice processing.
-Coordinates distribution of posters, mailings, and other marketing materials.
-Edits and proofreads all public facing written materials, such as exhibition labels, wall texts, brochures, press releases, social media posts, invitations, web content, and catalog copy .
-Maintains editorial style guide and brand standards.
-Hires and supervises student workers. Manages student workers' schedules, assigns projects, and reviews work.
-Serves as liaison with vendors such as printers and publications to coordinate production and distribution of materials, advertising placements, mailings, and invoice routing.
-Archives materials in final form (print, pdf, etc.).
-Obtains necessary image-use permissions, manages ISBN and CIP data for catalogs. -Consults with and advises BAMPFA staff regarding their marketing and communications needs. Works with BAMPFA departments to develop marketing strategies, tactics, and materials in support of the organizational goals and strategic plan.
Thorough knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation
Thorough knowledge of appropriate editorial style and publication guidelines
Thorough knowledge of marketing and communications media, including digital and social media
Ability to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and the broader public, while ensuring adherence to BAMPFA's message
Expertise in storytelling through a variety of print and digital media
Familiarity with BAMPFA, including its mission, goals, achievements, infrastructure, programs, and policies
Knowledge of art and film history and criticism
Knowledge of computer applications for publishing, image handling, and web production
Strong research and fact-verification skills
Excellent interpersonal communications skills, including active listening and effective collaboration skills
Strong analytical and critical thinking skills
Thorough attention to detail, project management and organizational skills
Strong time- and project-management skills and ability to effectively prioritize work
Cover letter required.
Final candidates will be required to provide writing/portfolio samples, and will be required to successfully complete an editing test.
This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check.
Bachelor's degree in related area and/or equivalent experience/training
Must be available to work nights and weekends as needed.
Salary and Benefits:
For information on the comprehensive benefits package offered by the University visit:
Deadline: The date of first review of applications is February 28, 2017. Open until filled.
Visit jobs.berkeley.edu and search for keyword 22817 (the job number for this position), and follow the application process detailed on the website. To be considered, applications must be completed through the campus online website.
UC Berkeley Art Museum & Pacific Film Archive
2120 Oxford Street, #2250 Berkeley, CA 94720
(510) 642-4889 fax
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