Under the direction of the Director of Marketing Operations, this position is responsible for the execution and measurement of Enterprise Marketing programs. This position partners with other marketing teams to develop and execute successful marketing programs to acquire and nurture leads and yield transactional purchases for products and services throughout the Enterprise. This position requires data management and reporting for the entire department. PRINCIPAL DUTIES AND RESPONSIBILITIES 1. Manages and executes marketing programs that drive leads, opportunities, and transactional sales, which may include Webinars, online campaigns, emails, social media campaigns, content marketing campaigns, cross-marketing initiatives, and others.2. Develops program plan documents that articulate details such as objectives, target audience, key message, project plans, initiatives, program sequencing, metrics and opportunities.3. Maintains monthly and quarterly metrics for all marketing programs.4. Manages and maintains marketing data, including imports and clean up. 5. Creates, tracks and manages targeted campaigns to drive qualified leads and opportunities through Marketo and Salesforce. 6. Implements marketing programs that span digital channels-email, search, digital content, web, and social media. This may include coordinating with external agencies and vendors.7. Communicates directly with clients and prospects via email, phone, webinars, and in person on Enterprise products and services. 8. Collaborates with internal stakeholders on marketing programs. 9. Participate in other initiatives to support the efforts of the Marketing Operations team.
1. Three or more years of professional marketing experience. Experience in a demand generation/downstream marketing/marketing operations role preferred.2. Bachelor degree in marketing, communications, or related field.3. Experience managing marketing activities in Marketo or other automation platform.4. Proficiency with CRM systems and data integrity. Experience with Salesforce campaigns and reporting preferred.5. Possess knowledge of digital marketing channels –email, OLA, search, digital content, web, and social media. Experience with programmatic OLA preferred.6. Demonstrates strong problem solving and analytical skills. 7. Effective verbal and written communication skills8. Familiarity with the healthcare industry a plus.9. Strong PowerPoint and Excel skills required as well as proficiency with the entire MS Office suite.10. Excellent planning, organization, and scheduling skills. Able to work independently with limited direction 11. Strong interpersonal skills.12. Highly self-motivated. TRAVEL REQUIREMENTS Anticipated travel requirements (up to 15%)
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