| Atlantis Casino Resort Spa a wholly owned subsidiary of Monarch Casino & Resort, Inc. (NASDAQ: MCRI), a publicly traded corporation recognized by Forbes on their "Most Trustworthy Companies" list and rated as America’s Best and Mid-Size Employers. |
Atlantis Casino Resort Spa, is seeking a creative, energetic, Corporate Director of Marketing to join our growing Marketing department. Reporting directly to the Chief Operating Officer (COO), this position focuses on the key functions of creative/content production and brand development.
The Corporate Director of Marketing will design, implement and facilitate the annual marketing plan and budget; strategic planning, analysis and forecasting, market research. He/she is an accomplished marketing leader with expertise in brand development as well as all facets of internal and external marketing, sales and advertising.
Essential Job Functions: The Corporate Director of Marketing is primarily responsible for further developing and strengthening the company’s brands. Responsible for identifying market trends, creating opportunities for growth and brand alignment with third party partners. Guide the marketing efforts by fostering a sky’s the limit approach in leadership with the ability to develop and mentor a team of marketing professionals in a rapidly changing industry in a fast-paced environment. Innovative methods will be sought out and implemented to address competitive market challenges that will ensure the company’s success.
Key Responsibilities: Create/execute strategic marketing plan(s), advertising/media plan(s) and programs Brand o Maintaining brand standards across all communications o Helping evolve and improve the visual brand library o Strong understanding of brand, maintaining brand standards, and brand marketing content o Creating and maintaining the library of modern marketing assets which tell the Monarch story in simple and elegant terms to our various target audiences including guests, Team Members, job seekers or investors o Asset types include traditional advertising, video, marketing collateral, presentations, digital assets, etc. • Authorizes marketing channel spend per property and guide what messages are pushed through which medians based on the message’s target market • Meet departmental financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions • Develops plans for new business development • Examines, evaluates and pursues new trends, markets or methods that can assist the growth and success of the company • Review and analysis of expenditures of direct reporting departments • Drive project management to successful completion on time in all areas • Create and direct measureable departmental goals in collaboration with department directors• Promote a working environment designed to achieve greater profits and effective working relations. • Maintain effective channels of communication between management and team members that promote positive morale and enhances a productive working environment • Ensure that a standard of excellence in guest service is delivered and customer satisfaction throughout the property is achieved and maintained. • Coaching, mentoring and providing assistance to staff as appropriate. • Coordinates guest research across all communication channels and provide summary reports of areas of concern and progress. • Attend conferences and seminars • Attend weekly marketing meetings/conference calls at each property