Reporting to the Executive Director of Advancement Communications & Marketing, the Senior Associate Director of Marketing Campaign Management is a leader in Advancement who is responsible for delivering creative, high-quality, brand-consistent marketing messaging and communications campaigns that yield maximum results.
The Senior Associate Director of Marketing Campaign Management will have a strong track record in delivering results in a higher education marketing. He/she will possess progressive experience in modern communications, evidence of strong writing and editing skills, and a deep knowledge of multi-channel marketing. He/she will also have a proficiency with content management and social media tools; a strong understanding of effective graphic design and branding principles; and the ability to manage multiple, competing priorities in a dynamic environment. This position works collaboratively with members of the Boston College University Advancement Communications and Marketing creative team to ensure messaging consistency and to promote the overall institutional goals related to communications, philanthropy, and engagement. The Senior Associate Director will also collaborate with the data analytics team to ensure their excellence in collecting and improving the quality of constituent data to leverage campaign marketing strategies.
Supervise and direct a team of four marketing and communications professionals
Provide strategic marketing leadership and counsel to University Advancement fundraising partners in an effort to exceed fundraising goals
Apply knowledge of higher education best practices for donor segmentation
Use data to inform the best marketing tactic and content mix
Analyze and assess campaign performance
Consistently measure and refine campaign tactics to optimize conversion results across the funnel
Leverage the Salesforce Marketing Cloud Journey Builder solution to create and implement end-to-end digital communications for constituents (e.g., trigger-based email nurture automated campaigns)
Apply subject matter expertise to establish both internal and external social eminence and to build skills across the team.
Understanding of web-based technologies, including basic knowledge of Salesforce Marketing, Cloud, HTML, Dreamweaver, Evergage, and Evertrue. Design application such as Photoshop and InDesign, and proficiency with the Microsoft Office Suite of products preferred.
Proven leadership & outstanding communication skills
To be successful, must be a team player who is highly motivated and dedicated to the goals of advancing higher education. An appreciation for Jesuit Catholic education and the goals and values of Boston College are critical.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.