The Assistant Director of Enrollment Marketing Analytics and Strategies will create, implement, and manage communication and marketing programs that lead to the successful recruitment and enrollment of undergraduate students. Will assess campaign analytics, identify new markets, text mine data, and analyze competitors to develop targeted and effective outreach to segmented audiences. Serve as the liaison between undergraduate admission and campus departments to source/create/edit content for marketing materials. Manage online content and digital marketing platforms. Schedule digital and print communications.
Strong writing, editing, and proofreading skills are essential. Excellent organizational and planning skills with ability to work on multiple projects at one time.
Excellent attention to detail and accuracy. Strong IT skills.
Excellent research skills, proven analytical ability and strong business reporting skills. Strong knowledge and understanding of current trends in digital media/social media
Illinois Institute of Technology, a selective, private, Ph.D.-granting research university located in Chicago. Enrolling over 2,900 undergraduates from around the nation and more than 90 countries, Illinois Tech offers undergraduate programs in engineering, science, architecture, business, human sciences, information technology, and applied technology.